Magazine Analysis

Evaluation of magazine titles

·          The name is ‘Kerrang’ onomatopoeia; it is a sound of a guitar being strung. This indicates it’s a music magazine.

·         The target audience is for people aged around 14-25 that have an interest in rock music. E.g. punk, emo, metal.

·         The tattered and worn out letters replicate the clothing of the target audience.

·         The letters are dark replicating the dark audiences clothing and persona





·         Target audience is 13-25 year olds that listen to hip hop or rnb.

·         The title gives the impression of really big.

·         The title’s house style is red and white allows the name to stand out.







·         The target audience is late twenties to 45 who listen to pop or indie music.

·         ‘Q’ could symbolise a lot of meanings.

·         More of intelligent magazine. (in depth interviews)





·         NME’s target audience is about 16 to late twenties who listen to mainly pop and indie music.

·         NME (New Musical Express) sounds like ‘enemy

Research on Publishing Magazines

The Bauer Publishing Group was founded in Hamburg 1875 by Johann Bauer. The Bauer publishing group began as printing house but has now expanded into a worldwide publishing empire, who now sell 282 magazines in 15 countries and make almost 2 billion euros annually.

Bella was Bauer's first magazine to enter the U.K. which became an instant success with women due to its unseen real life editorial and exciting service features. The Bauer company grabbed more interest with the launch of Take a Break magazine in 1990. With its unfamiliar format of real life and competitions Take a Break became a huge success selling 1 million copies a week. Despite fierce competition these magazines manage to lead the market.